Drinkdotbeer

Drinkdotbeer is a non-alcoholic beer brand that refuses to be boring about it. We designed and built the pre-order landing page that launched the brand, pairing a bold, playful identity with an irreverent voice that treats going alcohol-free as a punchline rather than a sacrifice.

Non-alcoholic beer carries a dull, worthy reputation, and most brands lean into it. Drinkdotbeer wanted the opposite. The site had to sell a limited first production run, turn buyers into members of a "Dot-list" loyalty club, and move merch, all while keeping a comedic tone that stayed sharp without getting in the way of a clean pre-order flow.

We built the full landing page in Webflow, from the hero and product sections through a working pre-order checkout with Dot-list discounts, shipping, and tax breakdowns. The page carries the brand's voice throughout, from the Light, Dark, and Mixed six-packs to a wall of tongue-in-cheek "zero stars" reviews and a mailing list sign-up that promises brews and chaos. The result is a store that feels like a joke you want to buy into, built around a limited run and a membership hook.