Secondz

Secondz is a chef-curated restaurant and bar guide. Instead of anonymous star ratings, it surfaces real picks from chefs, sommeliers, and trusted locals: the places they actually go on their nights off. We shaped an experience that makes these insider recommendations feel personal, trustworthy, and fast to browse across nine cities.

The foundations were set, so the work was pure craft: turn functional wireframes into editorial, premium design without breaking the SEO structure or site speed. The brand had to read modern and cheeky yet premium, scale across landing pages, feature pages, Foodboards, and leaderboards, and hand off clean, dev-friendly assets to their own team for build.

We built a visual design system, typography, color, imagery treatment, grid, and card styles, then elevated the wireframes into polished, editorial-quality mockups. The homepage leads with bold hero imagery and a clear value prop, conversion banners push app downloads at the right moments, and every template mirrors the app for continuity. The result reads like a design-forward city guide, not a generic app site, and shipped as exportable assets ready for development.